How important are titles? I hear this question at almost every writing workshop or panel I attend.
The answer is that titles are very important for books. Would you have ever wanted to read “Two Mules in Harness”? Or see the movie. Luckily, Margret Mitchell changed the title of her book to “Gone with the Wind” – a much more romantic and intriguing title. What is gone with the wind?, potential readers are likely to ask themselves.
Then there was the book about women who were daughters of alcoholics who fell in love with men who turned out to be alcoholics. All these women were obsessed with their men and would do anything for them and take any form of abuse from them. Publisher Jeremy Tarcher read the ms, and felt that the idea of women who would do anything and take any form of abuse was much larger and would appeal to a much larger audience than a book just about women with alcoholic fathers who chose men like dad. He put the author through six drafts (paying her extra to do it) and retitled the book “Women who Love too Much.” And since there is hardly a woman [or man] who doesn’t feel she loved too much at least once in her life, the book became a must have as millions of women wanted to know why they acted like that and how they could stop.
In case you don’t get the urge to purchase “Trimalchio in West Egg,” you may be surprised to learn that you have probably read it, or seen the movie, and may even have a copy of “The Great Gatsby” on your bookshelves.
Some titles practically guarantee big sales. Consider these titles, for instance, “Everything You Always Wanted to Know about Sex but were Afraid to Ask” and “The 7 Habits of Highly Effective People.” Or these recent novels “Angels and Demons,” “Rich Man, Poor Man.”
Titles can make or break a book. Because the title is often the first thing someone learns about a book. If it is captivating or compelling or raises a powerful question in the reader’s mind or makes a promise, one is more likely to pause and consider the book and that is 2/3s of selling a book to a reader right there.
A good title with a bit of sizzle or sell to it even makes it easier to find a publisher for a book. They know that if the title catches their interest, it is likely to catch a reader’s interest as well.
Alright, you may be saying, it makes sense that dreaming up a good title is important if you are writing a book, but is a great title essential for a short story?
Well, no, in the sense of selling it. But, yes, in another sense. Let me explain.
If your story appears in an anthology or magazine, it is the title of that anthology or magazine that will impact and hopefully sell the general public.
So in that sense, the title of your story doesn’t need to be great to sell an editor, because the title of any one story will not have any impact on the public buying the publication it is in. The perceived quality of the story is what sells the editor. If a story for an anthology is good, you can call it something as pedestrian as “Lesbian Encounter” or “Gay Story” and an editor will take it. And if they are busy and fighting deadlines, they may never think to retitle it.
On the other hand, if you want your story or stories to be remembered, don’t just make them memorable, because people often remember really good stories they read, but if the title wasn’t memorable, can’t recall it. In the long run, giving your story a memorable title may even earn you additional sales, as anthologists may remember it when looking for stories to reprint.
Harlan Ellison could have called his story “The Rebel” and any scifi editor would have been happy to buy it. But readers remembered the story forever, and it was remembered well enough to be nominated for and win awards, when he titled it “Repent, Harlequin, Said the Tick-tock Man.” He scored another title bullseye when he came up with “I Have No Mouth and I Must Scream.”
Or Richard O’Connell could have titled his story “Choice,” but who can forget “The Lady or the Tiger?”
As for Fitzgerald, who having heard it once can forget the title, “A Diamond as Big as the Ritz.”
So if you want your work to live and be remembered a cool, stick in the mind title will take a good story a long way toward immortality.
No matter how you look at it, or what the media, a good title is a good idea, and a necessity over all. It might not be essential for selling the story the first time, but it might go a long way toward helping sell it again. And again. And again.
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