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In regards to the last of erotica’s sins, a well-known publisher of sexually explicit materials put it elegantly and succinctly: “Just don’t fuck anyone to death.” As with the rest of the potentially problematic themes I’ve discussed here, the bottom line is context and execution: you can almost anything if you do it well—and if not well, then don’t bother doing it at all.

Violence can be a very seductive element to add to any genre, let alone erotica, mainly because it’s just about everywhere around us. Face it, we live in a severely screwed up culture: cut someone’s head off and you get an R rating, but give someone head and it’s an X. It’s kind of natural that many people want to use some degree of violence in their erotica, more than likely because they’ve seen more people killed than loved on-screen. But violence, especially over-the-top kind of stuff (i.e. run of the mill for Hollywood), usually doesn’t fly in erotic writing. Part of that is because erotica editors and publishers know that even putting a little violence in an erotic story or anthology concept can open them up to criticism from all kinds of camps: the left, the right, and even folks who’d normally be fence-sitters—and give a distributor a reason not to carry the book.
One of the biggest risks that can happen with including violence in an erotic story is when the violence affects the sex. That sounds weird; especially since I’ve often said that including other factors are essential to a well-written erotic story. The problem is that when violence enters a story and has a direct impact on the sex acts or sexuality of the character, or characters, the story can easily come off as either manipulative or pro-violence. Balancing the repercussions of a violent act on a character is tricky, especially as the primary focus of the story. However, when violence is not central to the sexuality of the characters but can affect them in other ways it becomes less easy to finger point—such as in noir, horror, etc—where the violence is background, mood, plot, or similar without a direct and obvious impact on how the character views sex. That’s not to say it isn’t something to shoot for, but it remains one of the harder tricks to pull off.

Then there’s the issue of severity and gratuitousness. As in depicting the actual sex in sex writing, a little goes a long way: relishing in every little detail of any act can easily push sex, violence, or anything else into the realm of comedy, or at least bad taste. A story that reads like nothing but an excuse to wallow in blood—or other body fluids—can many times be a big turn-off to an editor or publisher. In other words, you don’t want to beat a reader senseless.

But the biggest problem with violence is when it has a direct sexual contact. In other words, rape. Personally, this is a big button-pusher, mainly because I’ve only read one or two stories that handled it … I can’t really say well because there’s nothing good about that reprehensible act, but there have been a few stories I’ve read that treat it with respect, depth, and complexity. The keyword in that is few: for every well-executed story dealing with sexual assault there are dozens and dozens that make me furious, at the very least. I still remember the pro-rape story I had the misfortune to read several years ago. To this day, I keep it in the back of my mind as an example of how awful a story can be.

Sometimes violence can slip into a story as a component of S/M play. You know: a person assaulted by a masked intruder who is really (ta-da!) the person’s partner indulging in a bit of harsh role-play. Aside from being old hat and thoroughly predicable, stories like this can also fall into the “all pain is good pain for a masochist” cliché, unless, as with all things, it’s handled with care and/or flair.

Summing up, there is nothing you cannot write about: even this erotic “sin” or the others I’ve mentioned. However, some subjects are simply problematic in regards to sales potential: themes and activities that are loaded with emotional booby traps have to be carefully handled if the story is going to be seen as anything other than a provocative device. The affective use of these subjects has always been dependant on the writer’s ability to treat them with respect. If you have any doubts about what that might be, just imagine being on the receiving end: extrapolate your feelings as if one of your own personal traumas or sexual issues was used as a cheap story device or plot point in a story. Empathy is always a very important facility for a writer to develop—especially when dealing with sensitive or provocative issues.

In short, if you don’t like being beaten up, then don’t do it to someone else, or if you do, then try and understand how much it hurts and why. Taking a few body blows for your characters might make you a bit black and blue emotionally, but the added dimension and sensitivity it gives can change an erotic sin, something normally just exploitive, to … well, if not a virtue, then at least a story with a respectful sinner as its author.

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One of the things I get asked as an editor is how do I effectively market and sell my book?  In other words, what’s the best use of my time as an author?  Unfortunately, this isn’t a short answer but it is an easy one.  From an editor’s perspective, we acquire books based on how good a story can be told, how well the writer’s skills are and lastly, how the story can make us (the publisher and author) money.

The easiest tool any author has in their arsenal is the excerpt.  Yup, you saw it.  It’s really that easy.  Once a story is polished and the author has seen their corrected galleys, they should feel free to chose an excerpt that meets the needs of their audience.  This being WriteSEX, and an erotica based audience, we want to see SEX!  Yes, adult content, sex, two (or more) bodies building up the anticipation of a climax we believe is going to happen.

In erotica – sex IS the plot.

In other erotic genres -sex FORWARDS the plot

That being said, we want to pull out a selection of text from our stories that sets the scene.  If the story is erotica, we want to see as much of the buildup to the sex scene as possible without giving away the climax.  Why?  Because looking at one handed readers and getting them off doesn’t equal a sale if you do it in the excerpt.  It’s like clip sites in pornography, you show me the money shot, why do I need to bother with the back story?  Or anything else for that matter?

Take fore example an upcoming release “Treasure’s Gift.”  It’s a FFM menage story for Decadent Publishing coming out soon. The blurb:

Treasure has always had a thing for Mark, her best friend.  When he drops in unannounced, she’s glad until she realizes his workload is keeping him occupied when the only thing on her mind is jumping him.   With the help of a very sexy friend, she uses the one thing designed to make Mark slow down and take notice.  What will he do at the temptation of two beautiful women?

Sounds pretty simple, right?

Well here’s the excerpt I used originally:

Mark looked at Treasure, wishing he could just fall asleep in beautiful pools of her eyes. Or swim naked with her. 

His cock hardened uncomfortably in his trousers.  Could Treasure feel his arousal?

Did she know the depths of wickedness he’d love to explore with her?

He fought a yawn from the overbearing heat and length of his flight.  Closing his eyes, he leaned back in the chair and let out a breath.  The hectic schedule his travel required of him would exhaust anyone. 

The fact that his property was in Kingwood, he had to fly into Houston Intercontinental and then drive all the way back to Sugarland where Treasure lived added to his building fatigue, but hell, he’d do anything to see her standing before him, looking at him with a hidden mischievous grin and her hands on her hips.  Nipples would ache for him and jut out proudly while her oh so kissable lips moved.

“I’ve got all sorts of ideas, babe.”

“I’m sure you do,” she nodded.  “Just come to bed when you’re done.”

She walked away, ass swaying from side to side with each step she took.  Hands reached for the hem of her shirt and pulled it over her head before she disappeared, leaving him with a view of tanned skin, no bra and the need to slake his own primal needs tonight.

“Damnit!”  Mark knocked back the drink and slammed the glass on the table.  He certainly didn’t look forward to the next few weeks of very long Saturdays despite being so close to achieving his financial goals.  Not if Treasure intended to taunt him with hints at her naked flesh. 

He had to do something about his raging erection.  Maybe a cold shower.  Or maybe a long, hot shower featuring Treasure stepping into the large tub with him, setting her delectably round ass against his cock and coating his dick in her juices would… 

Sadly, Mark showered quickly, ignoring his hard on.  He dressed in pajama bottoms, a tank top that showed off his muscular arms and pale skin.  Bedtime included a nightcap, a large one designed to knock him out so he’d sleep without dreaming of Treasure’s body blanketing his while her pussy milked the life out of him. 

Mark slumped back in his chair, head hanging forward.  He took a sip of bourbon, let the liquid burn his throat before he took another longer swig.  Sitting up, he looked over the now neatly organized stack of papers

“Treasure?”

His lips curled upward. 

The bedroom door opened.  “Mark,” The soft lilting of her voice reignited the spark of arousal. 

Mark set his glass on the desk and waited.  “Yes dear?”

“It’s bedtime.  Come to bed.”

She sounded needy. Another man would have missed the subtlety of want in her voice.  “I have things to do before bed first.” 

“Then I’ll come to you.”  Her voice dripped with unmistakable husky lust. 

Mark arched a brow. 

A moment later, Treasure appeared before Mark wearing a black see through teddy that flowed out at the bottom with lace trimming and barely reached the top of her thighs.  A scrap of lace hid both nipples and obscured his view of her sex.  Dirty blonde hair fell around her shoulders in loose curls, bouncing with each step she took towards him.  Hands started at her shoulders, smoothed down her arms, over full breasts and down her round stomach until stopping at her hips. Treasure stuck one leg forward, took a tentative step closer to Mark and stopped mere inches from him. “Well?”

His jaw dropped.  He blinked several times to make sure he was seeing right before focusing on her expression. 

She frowned.  “You think I’m fat.  I knew it.”

“No!” He stood and took her hands in his.  His stomach tightened from the contact while his cock stirred against his pajamas.  Blood pumped faster down south and his mouth went bone dry.  “No, that’s not it. It’s just…just…wow Treasure.  I’ve dreamed of this for years.”

“What do you intend to do now?”  She tilted her head and her mouth curled into a wicked grin.

We’re left wondering if he’s really going to go forward with it like a man should, or if he’ll play an idiot and turn down his best friend.  I could have used a longer excerpt to show you but again, that’s not creating demand for the reader to want to know more.  Hopefully in the excerpt above I’ve convinced the reader to buy the story.

The excerpt should not only match the desired audience but should be LENGTHY depending on story size.  Treasure’s Gift is only 5k in length, whereas my previous 1NS release from Decadent was 11k, and my excerpt was almost 2k.  The rule of thumb is simple.  You want to create as much want in the audience for your story as possible by keeping them ENGROSSED in your world for as long as possible, then pull the plug, leaving them with only the desire to buy your book.

I’ll cover more next time on Excerpts.

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Only in erotica can the line “Come, Fido!” be problematic. Unlike some of the other Four Deadly Sins of erotica writing, bestiality is very hard to justify: with few exceptions, it’s not something that can be mistaken for something else, or lie in wait for anyone innocently trying to write about sex. This is unlike, for instance, discussing a first time sexual experience and have it accused of being pro- pedophilia. Bestiality is sex with anything living that’s not human: if it’s not living, then it’s a machine, and if it was once living, then it’s necrophilia.

A story that features—positively or negatively—anything to do with sex with animals is tough if not impossible to sell, though some people have accomplished it. However, there are some odd angles to the bestiality that a lot of people haven’t considered—both positive and negative.

On the negative side, I know a friend who had an erotic science fiction story soundly slammed by one editor because it featured sex with something non-human, technically bestiality—despite the fact that there is a long tradition of erotic science fiction, most recently culminating in the wonderful writing and publishing of Cecilia Tan and her Circlet Press (both very highly recommended). Erotic fantasy stories, too, sometimes get the “we don’t want bestiality” rejection, though myth and legend are packed with sexy demons, mermaids, ghosts, etc. This doesn’t even get into the more classical sexy beasts such as Leda and her famous swan, or Zeus and other randy gods and demi-gods in their various animal forms.

Alas, “someone else did it” doesn’t carry any weight with an editor and publisher, especially one that might be justifiably nervous about government prosecution or distributor rejection. Erotica, once again, gets—bad joke number three—the shaft: because erotica is up-front about the nature of its writing, alarm bells go off, unlike writing labeled scholarly or even pop-culture. Market something as erotic and the double standards start popping up all over the place.

On a positive note—as the already mentioned Cecilia Tan has proved—sex with aliens and mythological creatures has always been popular. Anthropomorphizing an animal and adding intellect or obvious will to a creature is a very safe way of touching on, or even embracing, the allure of sex with the unusual. The furry subculture is a close example of this, though they are very clear that this is not bestiality. It’s just a way of eroticizing the exotic, mixing human sexuality with animal features. As long as the critters being embraced are not real animals and can give consent, then protests and issues usually fall away. Fantasy, after all, is one thing, and there’s nothing more fantastic that dating a being from Tau Ceti V or something that looks like a raccoon crossed with Miss November, 1979.

There’s another feature of bestiality that can be explored but only until recently has been: the idea of role-playing. In this take on it, a person will behave like an animal, usually a dog, and usually submissive. In these S/M games, the “dog” (notice that they are never cats) is led around on a leash, communicates in barks or whines, drinks and eats from a bowl, and is generally treated—much to his pleasure, or as punishment—like a pooch: read it one way and it’s a unique power game, but read it another and it’s bestiality.

One thing worth mentioning, because some people have brought this up in regards to all of the sins, is the dream out. What I mean by that is simple: say you really, really want to write about doing some member of another phylum. That’s cool, but your chances of seeing it in print, or even on a Web site, are about slim to none. Science fiction doesn’t turn your crank so you say: “Got it! It’s a dream!” Well, I have news for you: a story that’s slipped under the door with that framing device, as a way of getting about the idea of a real bestiality story apparent, especially when it opens with “I went to bed” and ends with “then I woke up” is a pretty damned obvious excuse to write an un-sellable bestiality story.

With a lot of these erotic “sins,” whether or not a story comes across as being thoughtful or just exploitive and shallow depends a lot on how much you, as the writer, has put into the concept: something done cheap and easy will read just that way, versus the outcome if you invest time, thought, and—best of all—originality. Good work really does win out, and even can wash away some of the more outré’ erotic “sins.”

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Do you know which POV your story is told in?  Do you know the correct Point of View your story SHOULD be written from?  If you answer first or third person POV, you’re obviously being a smart ass.  Let’s rephrase the question, shall we?

What character’s point of view should my story be told in?

There, this defines the question better.  And the answer is simple.  The main character’s POV.  But what if you have two characters?  Presumably a Hero and a Heroine, since this is Erotic Romance I’m mainly covering, let’s stick with that assumption.  What if you have a villain?  Do we tell any part of the story from that character’s perspective?

This was a question I received frequently when I taught How to Write From the Male POV and create better Heroes.  It’s actually a universal question for many new writers of erotic fiction.  Erotica authors wonder which point of view to write the sex scene in.  After all, much of erotica has a very personal feel to it as the point is to arouse, as writers, is it not?

Many writers assume that during major scene changes, the perspective should change.  They’re half correct.  A lot of writers suggest that we need to know about the villain if there is one, and that character should get a say too.  Again, they’re half right.

The truth is, POV is simple.  Tell the story from the Point of View of the character that has the most to lose. 

What do I mean by that?  Let’s break it down.  In a typical romance novel, we have the hero and heroine and a plot that runs something like this:

Hero meets Heroine (hey you’re hot)
Hero and Heroine end up in bed (light cigar/cigarette)
Argument separates the two (God he’s a jerk/she’s a bitch)
And in the end, something happens that is greater than both the Hero and Heroine’s issues that makes them examine their beliefs and realize they need the other.
Let’s figure this out (I need you/I love you)
HEA/Happily for Now

Throw in a villain and that character’s appearance should be before or during the cigar in the above example.  Considering that much of today’s erotic romance is paranormal or urban fantasy, there is a bad guy waiting to kill off both Hero/Heroine. Add secondary characters and it makes things more confusing for the writer.

Erotica is roughly the same formula but the Happily For Now or Happily Ever After ending is optional.

So what determines whose point of view the story is told from? This is also easy.  For the story to flow without head hopping, let’s use a simple rule of thumb (courtesy of Morgan Hawke www.darkerotica.net)

IF the story is under 20k, you simply need ONE character where the event happens to THEM and ONLY them.

IF the story is under 40k, then we have an event that affects two characters.

IF the story is under 100k, we have three characters who get a say, usually because the villain is the one doing shit to the world/universe—including the H/H.

Now that we’ve narrowed that down and fixed the potential to head hop all over the place, thus eliminating characters that are central but not integral for POV purposes, we’re left with the one question:

Who gets to talk?  And we’ll cover that technique next time I have the blog.

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Recently, a woman whose erotic stories have been widely anthologized wrote to say her day job was killing her, she needed to quit and write books for a living, and could I tell her what sold best these days? With a few changes, the following what I replied:

Could there be a worse time to need to write for money? I might have advised (nonerotic)  scifi/fantasy or Harlequin a few years ago; they are the easiest sales to make to the big publishers and get nice advances, but the big publishers are all scrambling to catch up. Writing eBooks, certainly can earn some you money, but like all other publishing, the big sales are in categories, that’s because readers have their favorite categories and buy literally 90% of their books in that category or categories.

That said, grinding out category fiction can kill you.

And with any kind of books, it takes so long for royalties to mount up, because of systemic reporting problems. For example, we are too small to pay advances, and most distributors report sales to us at 30 days after the end of a month to 60 days to 120 days after. When we issue the Jan sales report in Feb, what it reflects, is not sales made in Jan, but sales we received reports of in Jan – which would be Nov., October, and even Sept sales. So when we pay royalties at the end of a quarter, they basically consist of 1/4 sales from the actual quarter, and 3/4 sales from the previous quarter.

Biggest sellers overall among ebooks: romance, erotica, success/self-help of all kinds.

Bestselling romance categories: erotic romance. Bestselling erotica categories: bondage and erotic romance. Bestselling subcategories: heterosexual erotic romance; male dom, female sub bondage from romance to pretty hard.

Then, to be one of the top sellers, it takes writing a lot of books and a very active and attractive website and/or blog with free stories, story samples, etc. (meaning contests, blog tours, and lots of other stuff). A good way to get an audience to your site/blog is post stories or hot scenes complete in themselves on Literotica.com, the free erotica website.

Our bestselling author, who writes strong bondage but often with romance, has written around 25 books over the last eight or so years, and currently earns about $28,000 through us. He works very hard to promote his books on the web.

Beyond this, everything is up in the air in publishing, sales and advances right now, with publishers in NY in a panic trying to figure out what the shape of publishing will be and what to sell. And a sinking economy. Of course, sex does sell, so there’s that.

Those are the basics, there are too many nuances to put in writing.

All the above notwithstanding, I always personally advise writers to write what they love.

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Last time I had the blog we talked about developing a creative personality for the mind in writing short stories

Publishing the hottest in classic and current erotica and erotic romance

The following is a high-octane problem-buster that will make child’s play of even the hardest brain-stumpers and grind down to a manageable size even the most insurmountable dilemmas. It is a development of ideas pioneered by Tony Hodgson, and others.

It’s based on the well-established finding from psychological research that the more different perspectives we bring to a problem, the more ideas we are likely to generate and the more complete our perceptions of it.

You’ve heard of seeing the world through ‘rose-colored glasses’, which cause one to see only the sunny side of things.

Imagine the effect of seeing the world through ten different pairs of colored glasses — one for each hue in the rainbow (and each different spectrum of our mental processes).

Regardless of how difficult the dilemma, you’ll have found the answer long before you’ve tried on the tenth pair. By examining a challenging circumstance through each set of ‘colored glasses’ (each different mental perspective), we achieve a complete, rather than a partial, view, and engage our minds to consider it far more deeply.

 

 

Here are the TEN COLORS

*White – cognitive, the way our mind functions when we are learning, thinking, increasing knowledge or understanding.

* Grey – factual, the way our mind functions when we are absorbing information, scanning for important and critical data.

* Yellow – opportunistic, the way our mind works when we view possibilities from a sunny cheerful, optimistic, positive point of view, and see how we can capitalize on and make the best of events and situations around us.

* Black – critical, the way our mind functions when we are serious, skeptical, analytic, seeing the potential problems on the road ahead.

* Green – creative, the way our mind functions when it sends up the shoots of fresh, new imaginative, creative, innovative new ideas.

* Brown – practical, the way our mind things when we are being down to earth, thinking things through logically, incrementally, objectively, within existing systems and assumptions.

* Blue – holistic, the way our minds work when we are looking at the big picture and engaged in strategic planning.

* Orange -molecular, the way our mind works when we are attempting to throw light on the individual parts of something, either to identify or place them.

* Violet – directive, the way our mind works when we are thinking about crucial aims, objectives, decisions, when we have arrived at a turning point or crossroads, and have to make a gut-level choice about what it is we truly want.

* Red – Opinionated, the way our mind works when we are offering our own view or seeking the views of others, and either arguing our position, debating another, or melding the two together to achieve a greater understanding or consensus.

Next time we’ll cover the last lesson from me on Developing your Creativity

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by Deborah Riley-Magnus

What makes you so special? What makes your book so special? We’ve all taken a stroll through those huge book stores and gotten that shiver of terror. Even if you’re already published and about to launch your second or tenth book, that fear trickles in and without warning you start to wonder. Who is going to buy my book when they’re bombarded with all these other books? Yes, you’re writing is wonderful and your story kicks butt, but one twirl around and you see thousands of other author’s offerings and can’t help but feel the pressure. Book store or online, it’s the same.

Relax. The solution is so simple it might shock you. The most important things you need to know to make your book stand out are not in marketing books or genre statistics. They’re not in publicity strategies or media hype. The most important elements to make you and your book stand apart are right inside your manuscript.

Your all important “hooks” are in your characters, your plot and your style. In other words, you created all the solutions you need to market, promote and publicize your book when you wrote the book.

What makes your book so special is what made your publisher sit up and take notice. For example …

  • Location. Where does your book take place? Can you build, develop and implement entire promotions around that location?
  • Character. Is there something special about your characters? Are they werewolves? Historic sailors? Contemporary businessmen? Members of a club or organization that drives the story? Is there something special about your main character? Do they have a silly saying they repeat? Wear two different size shoes? Love cats? Enjoy root beer floats? Go deep, identify what makes your characters special and consider how that element might create a powerful “hook” that resonates with a prospective book buyer.
  • Association. If your main character is a gardener, are gardening clubs a good target? If he/she loves animals, are animal rescue groups a good readership target? Does your character connect with any large group of any profession or interest? Are these possible fans? Always consider association, it can open big doors for target marketing
  • Plot. Is your book an adventure about whales or space travel or 2012 and the end of time? Is your book a romance that involves people from different backgrounds? Is it a fantasy about supernatural characters struggling to remain hidden in the human world? Here are the facts about finding your “hooks” – they can be in any and every part of your book, they’re implanted inside your story and they are ready to be effective.

The power of identifying all your possible Hooks is that you can then find more target markets for your book. Automatically, readers of a specific genre will take a look and possibly buy the book. The trick to success is to go further and dig deeper.

Next time we’ll cover Author Success Tool #3, Build Your Platform.

Deborah Riley-Magnus

The Author Success Coach

AUTHOR BIO

Deborah Riley-Magnus is an author and an Author Success Coach. She has a twenty-seven year professional background in marketing, advertising and public relations as a writer for print, television and radio. She writes fiction in several genres and non-fiction. Deborah produces several pieces weekly for various websites and blogs. She also writes an author industry blog, http://rileymagnus.wordpress.com/ and teaches online and live workshops as The Author Success Coach. She belongs to several writing and professional organizations. Her book, The Author Success Coach: Strategies for Author Success in a Turbulent Publishing Landscape is scheduled to be released in August, 2011. She’s lived on both the east and west coast of the United States and has traveled the country widely.

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