Moving The Goal Posts

Kids, if you want to work in the wacky world of SEO writing you need to know the goal posts might be moved on you every so often.

Because what we do in keyword copy writing is about the, say it with me now…keywords as much as it is the copy (really it’s about the keywords, don’t let anyone fool you) you write to the keywords, work copy around the keywords, research what keywords will work with a particular client (research you should be paid for, by the way) or work-in keywords given to you by your client; get it, the emphasis is on, that’s right say it with me…keywords. Therefore don’t be so shocked when a client comes to you and says, ‘hey let’s change up some of those keywords we have been using because they do not earn us a lot of traffic currently’.

Learn to adapt.

It’s the the nature of the beast. This beast is Internet writing a many sullied thing at best, poorly written missives at worst. You see all the bad writing on the net or truncated net-speak that passes for actual sentences. You realize language is being aborted for the brevity of some sort of digispeak. It should not come as a shock to any of us as the language changes-for the worse as far as I’m concerned-and grammar goes out the window (shit, all ya gotta do is read some of my posts to see how bad grammar has effected me!) that the goal posts will be shifted to what a client thinks they need in their copy and this includes what keywords they will use and even how long the copy might be.

So take it from your old uncle Ralphie, be ready for changes even if you have a contract (which, in the end, is not worth dickall really…try hunting someone down on-line to honor what has been agreed upon. Yes I know emails are evidence but unless you hire a lawyer to go get the $600.00 bucks owed you, you can’t enforce a contract from on line, or anywhere else. If you think you can, I have some land in NJ you might like) and agreed upon keywords, it’s all not only subject to change, it pretty much damn well will.