So what happened recently, if you haven’t heard, was that Google began cracking down on content houses over their output. Seems that some people were handing back rather shoddy written work for blogs and articles that were to be used on the web. You know, all the stuff I try to tell you not to do; keyword stuffing, blogs that had little or no meaning, just a seeming bunch of paragraphs to drop keywords into, over-all sophomoric content written by people who are not really writers. It is good for us scribes who do this voodoo that we do and consider it a real job, bad news for houses that simply churned out stuff with no care for the quality.
If you were to hold my feet to the fire-and I’m kinda into that, so have at it, just make sure you buy me a soda first-I wouldn’t be able to tell you what is good or bad writing. I am not the grammar police (ever see some of my stuff?) so I really wouldn’t know what’s good or bad, but I do think I know a thing about SEO and SEO as it applies to the adult industry, but an expert I aint’. And in fact, if anybody tells you they are an expert-about anything-take it from your old uncle Ralphie with the charred tootsies, they ain’t an expert either.
What I can tell you about SEO is, the keywords need to relate bro (either the client will provide them or you will be asked to research for some…and for this you damn well better be charging), the keywords need to sit nice and comfy in the article, blog, what-have-you and the article, blog, what-have-you need to be about something and something germane to the site you are writing for…unless your client tells you they do not want it to be germane.
But I can’t sit here and advise you what is good writing or bad, I just know what moves me when I see it and what doesn’t. The actual good or bad part is subjective, even Google’s not cracking down on that part of the writing, they are cracking down on writing that reeks of pure badly placed SEO and rambling content.
But I can tell you this for sure….if you are out there writing SEO content for clients you damn well better step-up your game because the stakes are higher now and big brother-of Google-is watching.
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