KEEPING IT CURRENT

This time I want to get into blogs.

OK, not into them all the way, maybe just a bit.

It’s a huge subject and I have covered some of it before in regard to SEO and it may or may not have come across how I feel about blogging in general. It’s more or less a necessary evil these day I feel and if you’re going to do it to increase traffic to your site-which it does-or you hire one of us to do it-which we will, for a price-then there are a few tips for anyone of you out there writing blogs with SEO in mind, and you really should never write a blog, at least for business purposes, without SEO in mind.

But this not a column about how to write the blog, how to put the keywords in, ad the tags; I can and might get into that some other time if I haven’t already (sorry it’s prematurely hot here in Jersey and my mind is kind of like oatmeal more then usual). But what I did want to get into, hammer home, make sure you remember, if you remember nothing else from what your wize old uncle Ralphie tells you here, is that you need to be keeping those blogs current.

Not just germane to the site you are writing for…and yes that’s important. Not just including the keywords…and yes, you need to do this to. But current, up-to-date, concerning the here-and-now and what’s doing in the world. Not every blog you write will have a take on current events or be about what’s happening in the news, but the more you can relate your blogs to what is happening in the world presently the more people might find it or want to read about it.

Don’t ask me how it came to pass that any one of our opinions could be worth a monkey’s dung heap to anyone else, but somewhere along the line it became a cause-we-can-we-should mentality to writing on the web, to twittering and twatting and Facebook cum-shots on the wall. So people expect up-to-the-minute opining; believe me if you let them they certainly are going to tell you how they feel!

So write the blogs for yourself or your clients and if you want to get people to read them, a little current events worked in from time to time doesn’t hurt.