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Characters are the heart and soul of any fiction, erotic or otherwise. You can have a great plot, vivid descriptions, and nuances up the wazzo, but if your characters act like sock puppets – spouting endless clichés, doing stupid things for stupid reasons, and in general acting nothing like real people – the reader’s disbelief is not suspended and the story doesn’t work.

So how do you breathe life into a character? In my experience as an editor, I can tell you that stiffness instantly shows in a poorly written character. What is stiffness? Well, some of the best examples I can think of aren’t in writing, but in movies or television. You’ve seen it: an actor or actress gives a bad performance, being stilled or monotone with no inflection. On the page, that shows up when a character thinks, does, or says something wooden, lifeless, or obviously forced to get the author’s point across.

I’ll let you in on a little secret. Do you know how to make a character live on the page? It’s kind of scary, which is why I suppose a lot of writers don’t do it, and it shows in their work. Are you ready? Are you REALLY ready? Honestly? Okay, here goes: look inward, my child.

Thank ewe, thank ewe; just put some money in the basket on the way out. What, you want more? Sheesh! Okay, kidding aside, my favorite way of adding depth and … well, call it character to a character is to get into yourself, your own emotional landscape, and your own history. Do you honestly look at someone and think: I would like to have sex with him or her? Nah, and if you do, I suggest immediate therapy. What really happens is much more primal and base. It’s like your subconscious takes over and snaps your head around, or you find yourself absently daydreaming, imagining what sex with them would be like. Your imagination runs wild.

Let’s say you’re straight: you don’t know what gay sex is like. Fine. But you do know what sex is like for you: the nervousness, the heady arousal, the way your mind races, your senses go rocketing, and so forth. The rest is just mechanics. The problem with this, and the main reason I feel why there are so many bad characters out there, is that it means exposing yourself on the page. Adding yourself (your feelings, emotions, and so forth) to a character is like a voodoo spell. Your fictional shade becomes connected to you. If the story gets rejected, it hits really hard. It’s like a part of you being turned down.

Still, I think it’s the way to go. But what if you’re describing someone who doesn’t share your experience? Let’s say they are in mortal danger, or in jail, or unstable; how the hell do you make that character real? What I do is close my eyes and put on that person, and walk a while in his or her shoes. Are they frightened? You know what fear is like. Angry? You know what being pissed off is like. What draws their attention? What are they looking for and why? These are not just plot points here, but perspective: how the character relates to the world and themselves. Even characters that are supposed to be disliked need this kind of thing, to make them look real as opposed to being soulless puppets there just to move the story.

Reality, of course, um, you know, er, can go a bit; no, a tad … or is it bit? Damned if I know, you know. Okay, my point is that too much reality, especially in dialogue, can be just as annoying as a wooden character. We all talk with a bunch of ums, ers, and ahs; adding that kind of thing, or vocally exact phrasing, might be real, but it also makes you want to throttle the speaker, not sympathize with them.

So, like a lot of things in writing, it’s a balancing act. On one side is having characters that act as well as Kevin Costner and on the other is having dialogue and characters whose reality makes them confusing and frustrating (think David Mamet).

As a writer, I hope that they liked this article I just wrote, M. Christian thought.

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By Joey W. Hill

When Sascha asked if I’d do a blog on genre blending, it gave me a grin. Ten years ago, the term was “cross-genre”, and it was a publishing dead zone. I didn’t know that then. Everything I’ve written pretty much falls in the category of “genre blending”, since erotic romance began initially as a meeting of erotica with romance, and then took on additional components from there – contemporary, paranormal, historical, etc. However, a decade ago, when I was starting my writing career, I didn’t consciously say: “Hey, I’m going to blend genres in my writing, because I deeply crave rejection from mainstream publishing.” (lol)

I started with one thing – a desire to write the story that was in my head. I wrote the story my muse wanted me to tell. Starting out as a writer is a lot like getting married when you’re young – you have optimism and you’re not entirely set in your ways. You’re not looking at the mortgage – you’re focused on your dreams. I loved romance, but I wanted much stronger sex in it. So the result was an erotic romance with light bondage, set in a mall over the course of one day (Make Her Dreams Come True). I had no idea I’d blended genres until I took it out into the world to be slapped around relentlessly by cross-genre rejection (good thing I had a masochistic streak).

Fortunately, at that time a whole collective-unconscious craft thing was happening, where a lot of aspiring authors had the bug to write cross-genre work. The universe aligned us with the burgeoning field of e-publishing, which was keenly interested in this overlooked niche and reader demand. Now, ten years down the road, blended genre stories and e-publishing are both notable parts of the book world. In fact, much of that cross-genre work has become genres in their own right: paranormal romance, urban fantasy, erotic romance, etc. So now here’s this blog, discussing how best to blend eroticism with your romance genre—whether paranormal, contemporary or otherwise—as a positive, marketable thing. There goes that grin again…

So here we go. I tend to get wordy and ramble when I think about craft process, but I’ve managed to keep it under 2500 words, a miracle for me (grin). You’re welcome to ask questions about anything I missed, however, or give a different viewpoint in the comments – the wonderful thing about this business is there are a million ways to do it well, many of them yet to be discovered. This is just my approach.

Integration of erotica with romance – erotic romance

Any story, cross-genre or otherwise, has to pull us into it, make us feel that this could happen to us, answering some yearning in our hearts for that ultimate connection. That’s one of the big reasons people read love stories, and just because they want a sexual kick from them, doesn’t mean that can be overlooked. For so many years, all women were given was “erotica”, much of it dark, depressing, adulterous or flat out disturbing. Bringing together erotica with romance means that all the elements of a great romance have to be represented – great character development, pacing, intriguing setting, full sensory involvement, etc.

Make it character-driven – I write character-driven stories, which I think is very critical for an erotic romance of any type. No matter whether it’s contemporary, vampires, mermaids, historical, etc. the erotic love story between the main characters—how it starts, grows, matures, stumbles, etc—is my central story.

Plot cannot exist without the erotic and vice-versa – Making it character-driven does not mean everything else is window dressing. This is VERY important. Let me give you a concrete example of when that no-no happens. I’m sure we’ve all read an erotic romance with one of these two scenarios:

1. Every scene with the main characters is absorbing, hot, emotional…and each time the scene changes to the “plot”, it’s like someone slammed that door, and you actively think, “Oh crap, how long do I have to put up with this boring part before I get back to them again?”

2. The plot is worthy of a suspense master, but then someone flips a switch and suddenly you’re on the set of a bad porn movie. The main characters come to a screeching halt and say, “Hey, it’s three and a half pages into Chapter Three. We’re supposed to fuck like rabbits now. Let’s get that out of the way and then we’ll get back to the real story.”

Yep, excuse my language, but it’s that blatant. In both examples, the story is not well blended. You’re baking a cake without stirring all the ingredients together into a smooth, tasty batter that tempts you to eat it all even before you stick it in the oven. It looks like a gooey autopsy. It’s extremely clear which part of the story interested the author the least. That’s my own personal sanity check when I’m writing. I love the erotic romance/deep character-driven scenes, so if I find myself getting bored or rushing plot points, I know I’m not integrating enough of that into whatever portion of the story I’m writing. The erotic romance must be integrated with the rest of the story line so that one doesn’t really exist without the other.

Plot provides ample opportunity for sexual interaction AND emotional growth in the relationship.
You’re not blending the erotica with the romance if you’re overlooking that. How often do you read the book where the heroine ends up in a sex club, goes through a lot of physical gymnastics with the hero that yes, help her deal with her sexual inhibitions, but other than that there’s really no emotional growth? Still, somehow they end up in a happily-ever-after with the 2.5 kids, golden retriever, picket fence house and a love that never ends? Many of our romance readers are women who’ve experienced committed relationships, and all of us know that they need more than sex to end up as happily-ever-after. As Sascha said so well in his June 24 blog on creating plot: “in erotica, sex is the plot…in erotic romance, sex forwards the plot.” Erotic romance uses erotic interaction to further the relationship.

Integration of erotic romance with other genres
Not because I have this huge desire to pimp my own work, but I can more comfortably dissect it without offending anyone, so let me use some of my storylines as examples of integration of plot/relationship with eroticism in various genres. It will also confirm if I’m qualified to be writing this blog (laughter):

Contemporary erotic romance – For a lot of erotic romance writers, starting in the arena of contemporary is probably your easiest blend, because you can use a BDSM club setting, or the set up of a heroine’s cherished fantasy on the Internet, etc. It gets you comfortable before you move onto trickier blends. Hence, my original Nature of Desire series has a lot of heroes/heroines already Dominant or submissive-oriented, and start inside BDSM clubs. However, it doesn’t have to be clichéd. My muse gave me twists that intrigued me – an alpha cop who is a sexual submissive, or two Doms who fall for each other, etc. Now, if you’ve got it set inside a BDSM club, or are doing the heroine’s cherished fantasy thing, you still mostly have your feet in the erotica room. If you want to blend it, take it into the field of contemporary romance, you’re going to have to get it out of the club or the fantasy and test the relationship (sexually and emotionally) in the real world. That increases the emotional component and even better, brings your characters into your readers’ contemporary world, so they can empathize with the characters.

Paranormal erotic romance – My Vampire Queen series was motivated by my interest in the vampire-servant relationship. To my way of thinking, it practically begged to be explored as a hardcore Dominant/submissive sexual relationship. In my series, vampires form their closest relationships with their servants, even as they consider them their property to use sexually and are expected to share them with other vampires as part of political maneuverings in the vampire world. So there are the emotional, sexual and paranormal conflicts, all rolled into one.

My Daughters of Arianne series was billed as a sensual, borderline erotic paranormal romance series. In the first book, Mermaid’s Kiss, Jonah, a powerful angel, is severely wounded but is hiding not only from his enemies, the Dark Ones, but also his own kind. To heal, he therefore can’t use a magic that would attract a lot of notice. So, with the help of the mermaid who rescues him, he uses earth-based sex magic (which he calls Joining Magic), that must be applied at regular intervals during the healing process. It draws the two of them together intimately, makes more sense in the storyline, and is tied up in the magical plot line as they journey to heal his heart as well as his body.

That all sounds good, and though I loved this book, I was never entirely comfortable with the initial introduction of this erotic element. It felt somewhat contrived, not as well-integrated, enough that I had the irascible seawitch Mina make a joke about it to my heroine: “He had to use Joining Magic. It was the only thing that would work,” she mimicked. “Oh, that’s rich. If I had an anemone for every time I’d heard that one…”

In the subsequent books of the series, I wasn’t so uptight about it and didn’t try so hard. As such, the eroticism evolved in the paranormal setting far more naturally, to my way of thinking. In Witch’s Beauty, to balance the light and dark inside of her, the seawitch Mina discovers a mix of pain and pleasure eases that struggle. The angel David can help her out with that, because the angels of the Dark Legion are pretty virile and often use sex to ground themselves after battle.

Contemporary/paranormal/erotic romance – In If Wishes Were Horses, my hero runs an erotic paraphernalia shop, teaches Tantric classes, and is a Wiccan priest who regularly uses the Sacred Rite (sex magic) to channel the Great Lord. He is therefore uniquely set up to initiate our heroine, the new town sheriff, into an exploration of her own sensuality as they try to get to the bottom of a killing. However, that killing also has a magical/sexual component that further adds to the erotic quotient of the story.

That’s more than enough examples to give you the gist, but I wanted to show you a variety of possibilities.

Pacing - Final note for your blending is to watch your pacing. It’s like inching a tight lid off a box, where you have to take it up a little at a time on each side, until it all comes off at the same time. As a concluding example – in my book, Beloved Vampire – the hero is a vampire who’s grieved for 300 years. He rescues a sick human woman from a tomb by making her his full servant. He already has the sexual dominance, and she’s a natural submissive, so there’s going to be that issue gnawing at them, but she’s been tortured for five years by another vampire, and he’s spent 300 years mourning the Bedouin girl he handfasted. So the trust/relaxing of shields is going to happen proportionately at the same rate as the sexual interaction increases, and the vampire plot thickens, etc.

So recap of the mechanics – keep the character/relationship central to the story, make sure the plot and the erotic romance can’t exist without each other, test the relationship in real world settings (even if it’s a paranormal world), and watch your pacing for the emotional growth/development of your characters as you integrate erotica, romance and other genre elements.

Most importantly however—and this goes back to the original point—If you want to write a blended genre story, make sure your muse has given you one. It can’t be forced – it’s not like a game of chance where you draw two slips of paper out of a hat. “Today, I’ll write an…erotic romance, that’s also a….western! I’ll mash those two things together and see what happens.” The integration has to start in your head and heart—in your creative muse—first.

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Hello Readers,

The last time I had the blog we discussed the basic writing scene structure including how to craft sex scenes in an order that makes sense to the eyes based on movies. I did promise we’ll break that down but I wanted to take a step back here for a moment and focus on plot. I’m in the process of writing novel length stories (60k+) with the goal of expanding my brand. One of the questions that came to mind was word count and how I get a novel done so quickly while other writers are struggling with deadlines and feeling the definite stresses more than I ever will.

The reason for this is because I plot in a very militant manner while NOT trying to come up with a knock out drop dead bad ass best seller. The secret is not to worry about crafting that great American novel. I’ll repeat that because too many authors try to spend time doing this. You do NOT need to plot the great American novel unless that’s your goal. You’re plotting for SALES and a CAREER. The great American Novel may get you recognition but what else?

In the genre of erotic romance, the plots are always based on two things. First, sex MUST forward the plot through character development. In other words, we’re writing our sex scenes as part of the series of events that trigger growth between our heroes and heroines. Next, the ROMANCE between the two characters, regardless of genre is emphasized.

Plot is what happens to the characters and I’m sure by now you’ve all seen my breakdown of a basic romance story and a basic erotica story.

In EROTICA sex is the plot. The ONE event (depending on the story length) is that the characters have to end up in bed. This can be conflict driven.
Boy and Girl meet
Boy and Girl get off
Set up for another round or end the story.

In EROTIC ROMANCE sex FORWARDS the plot.
Boy and Girl meet
Plot happens to throw boy and girl together and they end up in bed
Character behavior occurs and they split up
Somehow can’t keep their hands off each other, yet the plot happens still
Resolve the ISSUE and HEA/HFN.

Without the sex forwarding the plot you have a story WITH sex.

Now when it comes to breaking down that plot, we have to analyze where in our stories the sex falls, what types of sex scenes need to occur and what sorts of events need to happen AROUND the sex scenes. You have to factor in where the characters are in their growth stages with the emotional arc and the plot arc. Then we have to look at story length because emotional arcs differ as do plot arcs from short story to writing a novel.

It’s a lot of work.

This is why I detest the porno/erotica argument especially when labeled against erotic romance. All the work put in to create a story is just that. WORK!

If you’re not writing in the erotic romance genre, that’s fine but if you’re adding sex it better make sense. Story with sex isn’t something readers want to read.

If they want that, they can go to Peacock Blue for quality literature.

We’ll start breaking plot down. My goal overall is to give you a good base from which to learn from and I think our other authors have done that with the why and how of why we write as we do, but future posts are going to get a little deeper in content as we grow.

Until then, keep it sexy!

Sascha Illyvich
http://saschaillyvichauthor.com

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Audio book publishers are popping up all over the place.
Jean Marie’s Renaissance E Books has an audio section, as do several other publishing houses.
I too
after 15 years of producing audio erotic stories
have thrown my hat into the ring with a new audio publishing house.
It is topic many authors are considering. After all expanding the outlets, expands the brand.
But unlike podcast stories written specifically for audio, many written for readers stories sound awful when spoken out loud.

Why?

Because sound is a visual medium
and not all words translate the emotional impact when they are taken from page to ear
Think of it this way a book is made into a movie
but
not every scene or ever character is put into the movie
there are adaptations made in order to keep the audience’s attention.

Think about it what will have more impact
someone reading “and Sally screamed”
or actually hearing Sally Scream

So what are the steps to getting this write stuff right?
well the answer to that is easy…
Picture your story being read by a sight impair person.
So how will this blind person see your words?
A dull voice or an awkward sentence is as jarring as a misplaced semicolon to a grammatician.
But where a editor will redline you manuscript
a listener will just turn you off.
POOF
your gone!

and the word of mouth
the buzz that creates your 10000 strong followers disappears
Books are a brand.
it so important to give a brand not only a visual image but also a sound identity?

When thinking about writing for sound
decide is this unabridged or an adaption
My written work is always written with the ears of the reader in mind
I apply the keep it simple approach
but that may not work for everyone
so then you must decided
who is your narrator
(not everyone has a voice that is easy to listen to..
Don’t hate me Sascha but when you read your excerpts on the Unnamed Romance Show you read it too fast and you lose the emotions but when your assistant reads it it is much more full bodied and it allows the listener to get involved with the words…)

Will your story have
1 voice or many
how much dramatization will you allow or expect
will there be sound effects
music????
will it read like a good book
or performance art
Writing for the page and writing for the ear can be two different approaches. If you intended to allow your stories to be available in both mediums then you must take time to answer the above questions, if you;re nto recording your stories but allowing a publishing house to do this, then listen to the stories they have recorded ask questions and set up parameters otherwise you’ll be setting yourself up for failure.

oceania monroe
publisher for the new audio book house Pure Obsessions

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Ah, yes, dialogue: People talking at each other, right? Or are they, instead, talking to the reader, alternately revealing the plot in carefully-titrated installments, or providing “drama” as they “interact” and “character development” as they “reveal their foibles”?

Dialogue: it’s made out of wood, and you carve it with a chainsaw, right?

I’ve always despised writing dialogue. As one of my favorite essays on writing dialogue points out, it’s is one of the hardest things for beginning writers to get the hang of — but even seasoned writers rarely write good dialogue.

In any kind of fiction, conversations are often forced and unrealistic at best, laughably ridiculous at worst. Voracious fiction readers often barely even notice it, because they get used to it, which is probably why the biggest fiction readers, when they turn to writing, often write the very worst dialogue. They write it like they’ve read it, and it sounds awkward — because dialogue in most fiction sounds awkward.

This syndrome perpetuates for a good procedural reason in addition to just plain habit: In plot-driven fiction, dialogue’s purpose is not to portray how people really talk, but to move the plot forward and establish character. It is a very rare writer who can have her or his characters do those two things and also sound realistic. It’s a rare writer, actually, who can have characters do that and not sound just plain weird.

When we start talking about erotica, it gets weirder still. How does one portray people talking dirty without sounding dumb? When most people think about talking dirty, they imagine dialogue like “Give me your long hot cock!” or “You want it? Yeah? You want it? Yeah? You want it?” that seem to be copped from porn movies.

Evangelists for “talking dirty in bed” often encourage practitioners to do exactly that sort of thing, if that’s what’s hot for them. And that’s awesome if you’re trying to turn on yourself and your partner, verbally. Much of the instruction around learning to talk dirty in bed has to do with losing your inhibitions. Say “give me your long hot cock” if that’s what works for you, and/or your partner.

To be an effective dirty-talker in your private life, on some level you need to not be afraid to sound ridiculous.

But if you’re a writer, it’s your job not to sound ridiculous. Characters in your erotic novel or story shouldn’t spew porn-movie clichés in dialogue any more than they should order a pizza with “extra sausage” without any way to pay for it.

Writing teachers and in how-to articles often suggest that a writer should learn to write convincing dialogue by listening to how people talk. Which is a great piece of advice, but to learn how people talk dirty, do you have to be a big fuckin’ slut?

That certainly helps. If you’ve had sex with a lot of people, you might have a better sense of how people act in bed (or the back seat, or the restroom of a 747 on the polar route to Helsinki, or bent over the railing at a football game), which includes how they talk. That may also be true if you’re a sex worker of any flavor, or if you’ve done any other kind of professional communication about sex that puts you in contact with people and their foibles. If you’re the sort of person who can go to public sex parties or BDSM events, and you’re in the sort of locale that has them, you can certainly learn a lot about how people interact sexually by attending such a thing.

But it’s not necessary to be a big-city perv in order to write erotica (as I hope you already know), and you don’t have to fuck people to know how they talk about sex.

The truth is, finding out how people talk about sex isn’t all that difficult. You simply ask them. If you’re not comfortable talking to your friends about sex, you’re going to have a harder time writing about it.

On the other hand, if you’ve really decided that people in your social circle aren’t up for talking about it, then you can also turn to online communities — because while the language people use when posting or chatting about sex certainly isn’t the same as they’d use in person, verbally, it’s a hell of a lot closer to what they’d say in bed than the dialogue in most erotic fiction. Or, for that matter, in the quotes in “nonfiction” articles you’ll read in Cosmopolitan, all of which I’m convinced are made up by the authors, or at least heavily paraphrased.

Another way to spice up your erotic dialogue is to read quality nonfiction about sex. For instance, one of the very best books you can read for learning how women talk about sex is Nancy Friday’s groundbreaking My Secret Garden, a series of interviews with women about their sexual fantasies. Its companion, Men In Love features Friday interviewing men. The books are very out of date nowadays — but they’re still among the best, freshest documents out there for exploring how people talk and feel about sex. Even though the interviews aren’t in the form of dialogue, these books are a great place to start.

Keep in mind that dialogue should, ideally, move the plot forward and reveal character while sounding fresh. If it sounds realistic, more’s the better — and fresh often equals realistic. But it’s better to write unrealistic dialogue that’s a joy to read than to write dialogue that’s realistic, but doesn’t work in story terms, whether your characters are in the bedroom, boardroom, hotel room or on a surfboard.

Last but far from least, work on your dialogue outside the bedroom as well as inside the bedroom, with all the tools that you can find. Read plays and screenplays, which often have more finely-honed dialogue sensibilities than fiction. Listen to people talk on the street, in cafes, in classrooms, wherever.

Unless you’re writing pure-sex vignettes, then as an erotic writer you’ve got to engage readers the same way any other commercial writer does; you’ve got to keep them reading long enough to get your peeps to bed. You can write the hottest pillow-talk in the world, but if you’re lost your reader before the protagonists even make it back to her place, then your heroine’s cries of “Extra sausage? But I ordered anchovies!” will go unappreciated.

And did I mention listen? Too many of us sit around in conversation waiting to talk. As a writer, you get to express yourself on the page. So, if you don’t already, start to listen, not just to what people are saying, but how they are saying it. Getting a real knack for dialogue in general will mean that when it comes time for you to undress your characters, they’ll be as fully-formed as you can make them — or, at least, as they need to be for the story.

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“WHAT CAN I DO TO IMPROVE MY SALES?”

It’s an email I receive often from new ebook authors: “What can I do to improve my book’s sales?”

I, as a publisher, do what I can. We try to give books covers we have reason to think will help them sell. And sometimes titles we think have a similar quality. We also send out copies for review to various book review sites on the web. We take “cover ads” and banner ads and bookmark ads on many of those same sites. And we get writers the occasional blog or chatroom tour. Other than that, and the occasional promotional activity, there isn’t much more publisher’s can do.

The truth is that for the past several decades research reported in Publisher’s Weekly and other journals has consistently shown that a publisher’s promotional efforts and advertising don’t sell books, ebooks or print. Advertisements in the New York Times Review of Books, People, or wherever, don’t play any significant role in influencing someone’s decision about whether or not to buy a particular book.

So why do the big publishers spend so much money on full-page ads in various publications? According to the late Richard F. X. O’Connor, former marketing director for Doubleday’s book publishing division and for Walden books, the more successful progenitor of today’s Border’s chain, the big publishers take out big splashy ads to make their top-selling writers feel important and to show everyone that the publisher is successful enough to afford such ads.

So what does sell books? And here we are talking about all kinds of books, ebooks, paperbacks, and hard covers, be they mystery, romance, historical novel, presidential biography, self-help, or even erotica. One thing, O’Connor says, sells books and one thing only. Word of mouth!

Yes, word of mouth. Or, to put it another way, reader excitement. Readers are special people. There aren’t a lot of them, and they tend to hang out with each other so they have someone to talk about books with. They even tend to congregate with people who like to read the same type of books they do. Science fiction readers often have friends who also read science fiction. The same can be said for romance readers, who are often heard discussing the newest book by the bestselling romance author of the time.

So when a reader of contemporary fantasy, say, really likes an author or book so much, she or he can barely contain his or her excitement and has to tell someone else about it, so they tell other readers of contemporary fantasy. If those readers like it, they tell other readers of contemporary fantasy, and the word spreads very rapidly by mouth. Hence, word of mouth.

The same thing happens today on the internet, only much faster with Facebook, Twitter, blogs. I call this “word of web.” If someone is wowed by a book or author, they Twitter it, blog it, email it, and maybe Google group it; and if a sufficient number of other people read it and like it, the lucky author’s reputation and sales are on the way up.

So, when it comes to selling books, the object is not so much to merely expose the title or idea of a book to readers, many publisher’s are advertising or promoting many books, and a reader’s disposable income for book purchases is limited. What decides which books they are willing to invest their limited book budget in is an enthusiastic recommendation or mention by another reader of similar ilk. So when it comes to selling books, the focus should be on developing ways to generate reader enthusiasm for an author’s work.

While some readers can work up some enthusiasm for publishers, they never-the-less respond a lot more warmly and enthusiastically to authors than they do to publishing companies. That’s a no brainer.

So, in the internet era, a larger share of the burden of winning readers over falls on the author. Or, to look at it another way, today the internet provides incredibly powerful tools that allow an author anywhere in the world to have an unprecedented influence on the marketing and reader reception of their own books. And, more, via all the social networking tools, the author essentially can have something a lot like the direct, personal interaction of a bookstore signing or reading with readers every day.

When readers get to know an author personally, they are far more likely to buy that author’s work. The internet makes it possible for you to help readers get to know and like you. If they do they will share their positive regard for you with other readers, and you are on your way to becoming known.

If you want to create or build a loyal audience of readers eager to read each story or book that comes out, you must have an exciting site that makes people want to come back. You must use it to promote your books and yourself as a writer. Look up the sites of some successful authors of erotica and see what they are like. Emulate what they do. You can’t go wrong.

Once you have readers coming to your site, you want to communicate with them directly, give them a sense of who you are. This is your chance to establish a bond that will carry over into sales. That’s what blogs are for. In a blog you can share your opinions, likes and dislikes, and just about whatever of what you think of and about as you are willing to share. There are many sites that tell you how to build blog traffic. Look them up and follow their advice.

Twitter is also a powerful aid to selling your book, instantly sharing news about it through widening networks of people. And the use of Facebook or some variant like Myspace is also essential.

It’s no coincidence that the writers I know with the best sites, who work the hardest to make use of all their available internet tools have the best sales over all.

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A pal of mine asked an interesting question once: what’s my definition of erotica, or of pornography? Other folks have been asked these questions, of course, and the answers have been as varied as those asked, but even as I zapped off my own response I started to really think about how people define what they write, and more importantly, why.

It’s easy to agree with folks who say there’s a difference between erotica and pornography. One of the most frequent definitions is that erotica is sexually explicit literature that talks about something else aside from sex, while porno is sex, sex and more sex and nothing else. The problem with trying to define erotica is that it’s purely subjective – even using the erotica-is-more-than-just-sex and porn-is-just-sex-analysis. Where’s the line and when do you cross it? One person’s literate erotica is another’s pure filth. Others like to use a proportional scale a certain percent of sex content– bing! – something becomes porn. Once again: Who sets the scale?

What I find interesting isn’t necessarily what the definition between erotica and pornography should be but why there should be one to begin with. Some writers I’ve encountered seem to be looking for a clear-cut definition just so they won’t be grouped together with the likes of Hustler and Spank Me, Daddy. While I agree that there’s a big difference between what’s being published in some of the more interesting anthologies, magazines and Web sites Hustler and Spank Me, Daddy, I also think that a lot of this searching for a definition is more about ego and less about literary analysis. Rather than risk being put on the shelves next to Hustler and Spank Me Daddy, some writers try to draw up lists and rules that naturally favor what they write compared to what other people write: “I write erotica, but that other stuff is just pornography. Therefore what I write is better.”

This thought process has always baffled me. First of all, it’s completely subjective. Who died and made you arbiter of what’s erotica and what’s pornography? It sounds like those drawing the line have something to prove to themselves, or hide from okay to hate pornography because what I write is erotica. More importantly, this little fit of insecurity opens the door for other people to start using your own definitions against you. Even a casual glance at the politics of groups out to ‘save’ us all from the evils of pornography shows that they will use any device, any subjective rule (otherwise known as ‘community standards’), any nasty tactic to arrest, impound, burn, or otherwise erase what they consider to be dirty words. You might consider yourself an erotica writer, and be able to show certain people that you are – or, more importantly, convince yourself that you are – but to someone else you’re nothing but a pornographer, just like the stories and writers from whom you’re trying to distance yourself.

So I don’t I’ll tell you that personally, I use all the terms pretty much interchangeably: Porn, erotica, smut, literotica, and so forth. You name it, I use it. Depends on who’s asking. If I’m writing to an editor or publisher, I use erotica. If I’m talking to another author, I playfully call myself a smut writer. If a Jesus Freak gets me out of bed with a knock on the door, I’m a damned pornographer. In my heart, though, I just call myself a writer because even though I write stories of butt-fucking bikers, lascivious cheerleaders, horny space aliens, and leathermen, I’m more turned on by trying to write an interesting story than what the story may particularly be about. Half the time I’m not even aware that what I’m writing is a sex story because I’m having way too much fun with alliteration, character, description, and plot! The fact that what I’m writing may appear in an anthology or book with erotic in the title has nothing to do with how I approach my writing: a story is a story no matter the amount or manner of the eroticism I may include. A good example of my commitment to writing, pure and simple, is that I use my M. Christian name no matter what I’m working on: science fiction, mystery, literary fiction, non-fiction, or even something with erotic in the title.

If there’s a point to all this, it’s that you’re in charge of your own definitions, but try and pay attention to why you define, or why you feel you should. Erotica, pornography, smut, dirty words – be proud of what you write but never ever forget that genres, labels, brands, and all the rest are meaningless. If you’re a writer, you write. And you get to call the fruits of your labor whatever you want because you created it.

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Although my partner in crime Ralph and I kiss each other’s asses during our conversations or when we actually see one another in person once a year or so, it is only to entertain ourselves an the others around us. In fact for many years I argued with Ralph over certain items when it came to online marketing and adult writing. As we have mentioned a few times, Ralph and I are actually about 15 years in age difference so there are some “new media” items which my partner will never listen to me about, and that’s ok. We agree to disagree and still manage to be honest with each other.

In the past two months I have been receiving phone calls and emails from adult websites who have gotten burned by other adult seo companies. Now I don’t know if the inquiries we are receiving for adult seo are because the adult businesses do not understand the time it takes to organically rank for their keywords and had higher and quicker expectations OR if the adult seo provider wasn’t straight up honest with the adult business.

I am finding that many in the adult industry do not want to give away their secrets. I just laugh! Why? Because all the self-proclaimed “secrets” are all over the Web! Yes, you have to find them and do research and/or be involved in Organic SEO for many years BUT if you REALLY want to DIY Adult SEO, there are a few ways to go about it. You can either find an SEO who will consult and teach you how to go about your adult seo campaign or start connecting to seo’s and read their forum and blog postings. Even attending local SEO meet-ups you can learn more about how to begin to organically rank your Website.

Honesty: Is there honesty in Adult SEO?

I know there is competition, LOTS of competition. The adult market is flooded with websites and trying to get a new website ranked can take time for your top targeted keywords. If you are told differently, then you need to rethink the honesty of the person you are speaking to. It is known that Adult SEO takes time hence why there are not many companies who will touch Adult SEO.
Expectations

The expectations of the adult business owner also needs to be in check or reality. There are many sites which have been focusing on their organic ranking from the beginning of their site launch so just think about that competition. Ralph and I have been lucky to rank our own sites fairly quickly but that is also because we set up our sites. When working with a client, many times it could take days if not weeks for their tech department to switch and change items we ask for so that our “magic wand” actually works!

Til next time…

Thank you,
Lisa Weinberger, MAT
PearlyWrites, LLC

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When last we left with my lesson, we talked about sex and scene structure. To review, sex is an ACTION and should be written like an action scene.

Stimulus > Reaction > Perception > Emotion > Response

This is the BEST way to keep your readers from tossing the book across the room. By writing this way we’re creating a mental movie that the reader sees in their head. If you’ll remember, the structure of a scene looks very choppy on the page and we’re left with a lot more white space than what’s typically seen in many novels.

Again, so what? The reader’s eyes do not notice this if you’ve done your job well by crafting deep scenes that take us into the action by using all our senses. Remember, erotica is not just about sex, it’s about involving all of the human being into the act of sex.

That means in our scenes we’ll show feelings, emotions, scents, tastes, sights, touch and more, over and over again until we’ve crafted the scene so well that we literally forget where we (or our hands) are.

What this looks like in action: (Piece from Dark Desires – my Total E-bound Ménage story out sometime this year)

Remember, we’re using the formula above to write the scene:

Romyn’s fingers slid down her arm until his thumb reached the pulse in her wrist. (Romyn’s ACTION)
Alex’s hand somehow found its way onto her stocking clad thigh. (Alex’s Action, also done TO Raven)
She squirmed and pressed her legs together. (Reaction) You could always say no.(Perception)
She scoffed at the idea. Raven never turned down a good fuck, especially if the two men were as powerful and capable as Romyn and Alex. A part of her realized she needed to feed off the lust, let it build inside her and contain it until she could get another fix. If she was truly human, which she was sure she was since only humans worked suck ass jobs and bothered with material things, then she would emulate her favourite demon, the succubus. (Emotion- with description to fill white space AND add to the story. Remember, we’re still in Raven’s POV and her head for a reason)
Alex looked questioningly at her. “Something the matter, Raven?” (Alex’s reaction)
His voice pulled her from her thoughts. She took another sip of her scotch and shook her head. “Nothing I can’t fix.”(Reaction, Perception, action, dialogue)
Yet she sat between these two men like she was the one up on the cross being ogled for sins she had yet to commit.
Romyn’s fingers continued circling her skin in a manner that sent shivers racing through her.
She shot him a glare.
He didn’t move from his pose, leaving his profile to her while that hand worked over her flesh in such a simple gesture that wouldn’t arouse a normal woman.
Raven was far from normal, she remembered.
She was so not normal that she was sitting in a gothic dance club with her boss and his partner, letting them both paw her like a pet.
She had to admit, this wasn’t a bad position. Perhaps she could have some fun at their expense.
Setting her glass down on the table, she took Alex’s hand and slid it higher up her thigh.

In the above example, I purposely extended the excerpt to show that scene is written in entirely Raven’s POV but we’re able to see Romyn and Alex based on their responses to her. Human beings often act before they think, just ask any marital artist. Unless the situation calls for tight thinking, like in a tense negotiation (which we’re not yet writing) then we’re going off our gut.

The tempting thing is to fill that white space so the pages don’t look so blank. If you must fill that white space (and I don’t see why not) then use DESCRIPTION.

Tell us, or take us there. Describe your sex scenes using all the purple prose you can throw in. This is the time for those words. Yeah, some editors don’t like euphemisms. Oh well. The language you use will match your style of writing and the language will flow more clearly.

Again I mention that this technique is not widely used by many of today’s popular writers. That’s fine; they’re more than established in many cases. This isn’t a pass for them, but an explanation. We’re not trying to write like them entirely, but we are trying to make a living from our writing. When readers see our books as enjoyable mental movies that hold depth, they’ll return to buy the next book. And the next one. And the next three after that.

The technique takes time to learn and really narrow down. So in future editions in my column we’ll break down the parts of this formula.

Next week, in our void we’ll have a special guest blogger. Lisa Wienberger, the cute half of Sensual SEO has offered us a guest post on; you guessed it, SEO tactics for writers. Until then, keep it sexy!

Sascha Illyvich

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You would think that self-torture and supreme penance would be something out of the dark ages. But I see it all the time, the guilt and suffering, the excuses and condemnation.

Writers do it all the time, they hit this wall where they swear they will never create another piece again. Then as an offering of proof they halfheartedly try or they try with every once of determination to write something worth reading. The results are usually awful.

That usually sets off curses to the heavens, self inflicted tortures and resignation that usually ends with tears for a lost muse.

Poor Muse she is often lost!

I encountered this from a writer I work with. I gave him an assignment and he didn’t make deadline. We pushed it back and again he didn’t have anything to show me. Finally I received a lengthy email on how awful his circumstances were, how he couldn’t find the words, how his muse was gone and how i should give up on him… but if i didn’t give up on him if I truly believed it was just a phase he vowed that he would work harder and produce what was needed. He only ask that I give him time. Time to find his muse.

At first I felt sorry for his circumstances but as each sentence droned on I realized that no matter how much I sympathized he felt sorrier for himself and with this sorrow came great guilt and with this guilt an even greater need to punish himself…. but lastly there was a need for him to feel justified for not writing because he felt this remorse.

It was rather twisted and well, boring.

So I took the bulls by the horn and wrote back.
“I am not your friend. I am your editor and publisher and you were given an assignment. I don’t care if the house burnt down or if your wife ran away with the mail main. I don’t care if you have to work 2 jobs. Do the assignment and keep the sympathy stories for your mother.

Then I told him as I would tell any creative, that the only way to get through a writers block is to WRITE!
You’ve heard the quote attributed to Oliver Stone “Writing = ass in chair”.

It doesn’t matter if it is good or bad or in between, just write.

So put away the hairshirt. You want to beat something up hit the keyboard hard. Create a war scene or a fight between lovers. Take a stake and drive through your boss’ heart.

Then after you get all that self loathing, frustration, envy out on the screen… you’ll find your muse.

Like the little lost sheep she will be waging her tail behind her.

~Oceania

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