by oceania

I was reading a radio newsletter and they asked if stations had a digital strategy… seems the old saying if it ain’t broke don’t fix it was being mainlined and hard by the radio industry! Unfortunately they aren’t the only ones! Except for a few most authors feel that if they write it readers will come (oh my – and orgasm too perhaps)

If you subscribe to the idea of 1000 true fans, (anyone producing works of art – needs to acquire only 1,000 True Fans to make a living),  a creative needs to  reach out on all levels to potential readers and make them fans. Most authors know in their heart of hearts that they need to be focused more on digital media because that’s where a significant portion of their true fans will come from. So what is your strategy?

Do you have a website?
Is it mobile compliant?
Do you have video book teasers?
Do you have both a facebook and twitter account?
Do you make time to voice an opinion, write a weekly blog?
Have you gotten yourself interviewed?

Think outside the wordpressor!

There is no excuse for not having a website. Free sites can be had on wordpress and blogspot and even on some publishing houses servers. A writer cant even use the I dont know html excuse now that wordpress has made life simple with themes that just require one to type and post.

The same goes for twitter and facebook… many writers have them but most are gathering dust. Social media requires a daily commitment! Hence the name SOCIAL MEDIA – not recluse or anti-social

Radio Interviews should be an essential part of any publicity campaign a writer embarks on… Podcasters and online radiostations, like Radio Dentata offer great packages for authors from interviews to books read out loud, places like that offer more than the standard banner or video teaser display.  Plus radio offers more bang for your buck in the way of connecting with a fan base… Market rearch has shown that “… online radio listeners are more than one-and-one-half times more likely to have a profile on a social networking site as compared to average Americans and that they tend to be power-users, with one-third of online radio listeners logging on to their social networking site nearly every day or even multiple times per day.” <<<<tapping into that market can make it easier to make those sales!

Why not comment and let me know how you’re maximizing your visibility!